The festival runs Sunday, August 12 from 10am - 6pm.

The festival will soon be here! Sweet smells of coconut-scented sunscreen and deep-fried elephant ears will soon waft across the stages and past the crowds that come annually to experience the Watermelon Festival. The streets will be filled with people seemingly enchanted by the music, fanfare and sweet aromas.


Big bands, jugglers, and folk acts will entertain from 5 outdoor stages sponsored by Capital One. This year’s Carytown Watermelon Festival is an experience no one should forgo; this is the jubilant peak of summer in Richmond. last year, 118,000 people made their way to the celebration, buzzing like bees to the hive. The Shriners sliced through a record number of watermelons, feeding the swarms of visitors almost 3000 juicy melons.


The festival will be just as lively this summer, with expectations of even more attendees than last year. there are nearly 50 performances scheduled and more than one hundred street vendors planning to transform Cary Street into the granddaddy of street festivals. Merchants are already decorating their windows with watermelon motifs, while the real watermelons are ripe for the picking and will soon be given a royal welcome in Carytown.

Did you know?

Children with festive face-paint, merchants with summer sales, melon juice drinks, and men in fez? They may seem out of place, but the Shriners are old favorites at the Watermelon Festival. Each year the Shriners sell watermelons donated by

Publix Super Markets with the proceeds benefiting the Shriners Hospital for children. This is the only multi-hospital pediatric system in the United States that provides care and services to children free of charge. The Shriners Hospitals for children are currently treating hundreds of children from the Richmond area-an impressive feat considering the closest hospital is in Greenville, SC!


Each Shriners Hospital specializes in different treatments, so children are sent to one of the twenty-two hospitals throughout North America that can best serve them.  Sunday everything is about the watermelon. The Shriners will have  five units of Shriners selling watermelon by the bowl for $1 and will be out in force.  Look for the men in red fez’ on the north side of Cary Street, who are supporting our local children in need by selling slices of sweet, red watermelon.


Parking for the Carytown Watermelon Festival is located at City Stadium and on side streets

surrounding Carytown. You can also look for parking decks located within the area. Please be aware of NO PARKING SIGNS in the area and DO NOT PARK in the Kroger and old Martin's Parking lots located near the entrance of Carytown. Towing will be enforced.

Special thanks to our PAST sponsors

Carytown Merchants Association

3126 W. Cary Street #715

Richmond, VA 23221

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